Genre examples

REVIEWS

NYT Review of Per Se || Dissolve Review of Amy || New Yorker Review of Dept. of Speculation

DO: Know your audience. Be detailed. Tell a story. Summarize when needed. Add spoiler alerts. Be vivid.

DON’T: Be totally one-sided in your review, even if you’re being very critical.

INSTRUCTIONAL / ADVICE

Amateur Gourmet recipe || Glenna Knits sweater advice || Gear Patrol on packing tobacco

Nicole Diecker on personal finance || Apartment Therapy on clutter || Kristin Wong on avoiding time sucks

DO: Make things feel low stakes. Be relatable. Sound like a mom. Have foresight. Be opinionated. Add research/history. Use photos. Use side notes and footnotes as anecdotes/additional information.

RECREATIONAL/HOBBY

Dog Breeding || Ice skating || Rock climbing || Fly fishing

DO: Chronological timelines. Use a lot of anecdotal examples to illustrate lessons/main points. Stay focused.

DON’T: Assume things about your readers.

SOCIAL COMMENTARY/EDITORIAL

Omid Safi on busyness || Albert Burneko on Dove soap || Wagatwe Wanjuki on dating as a Black woman

DO: Reach out to your audience. Connect to your reader. Find universal themes. Be passionate. Use personal examples. Be relatable to a larger audience by finding common ground. Bold/italicize main points.

Advertisements

Penny for your thoughts.

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: