DO: Know your audience. Be detailed. Tell a story. Summarize when needed. Add spoiler alerts. Be vivid.
DON’T: Be totally one-sided in your review, even if you’re being very critical.
INSTRUCTIONAL / ADVICE
DO: Make things feel low stakes. Be relatable. Sound like a mom. Have foresight. Be opinionated. Add research/history. Use photos. Use side notes and footnotes as anecdotes/additional information.
DO: Chronological timelines. Use a lot of anecdotal examples to illustrate lessons/main points. Stay focused.
DON’T: Assume things about your readers.
DO: Reach out to your audience. Connect to your reader. Find universal themes. Be passionate. Use personal examples. Be relatable to a larger audience by finding common ground. Bold/italicize main points.